To relate with Gen Z, advertisers have to do more than just spend millions on a 30- or 60-second Super Bowl spot. They need to keep up online and social marketing before, during and after the game – ...

Fox Corp. in February revealed it generated around $800 million in ad revenue from its telecast of Super Bowl LIX across the ...

NBC Universal is hoping to score at least $7 million per 30-second commercial spot aired during Super Bowl LX.

Super Bowl Ads vs Same Brand Ads Prior 12 Months This chart shows that regular ads have outperformed Super Bowl ads for the same brands over the last 12 months, for the past 12 years. Super Bowl ...

(Haagen-Dazs via AP) For decades, the Super Bowl ad game was a battleground for marketing giants. Anheuser-Busch, General Motors and other big spenders locked in prime-time spots year after year.