the NFL enjoyed a “Taylor Swift effect” of additional growth, including spikes in merchandise and ticket sales, particularly ...

Travis Kelce, a renowned NFL tight end and multiple-time Super Bowl champion, has recently shifted into the pop culture ...

Swift's appearances at games have boosted both fan engagement and merchandise sales, illustrating her benefit to the NFL. Taylor Swift Booed at Super Bowl 59, Paige Spiranac Fires Back at Critics ...