but what some people come to watch are the great and creative commercials. Super Bowl LVIII was the most-watched telecast in history, drawing 123.4 million viewers across all platforms.

The scores are in for the other big Super Bowl LVIII clash: Which ads performed the best with consumers. The results some reveal interesting trends. The number of Super Bowl ads with celebrities ...

With well over a hundred million people watching the Super Bowl each year, companies have tried to bring their A-game for commercials throughout the last few decades. Many of those ads have ...

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One of the biggest examples of this trend is Instacart’s upcoming spot, with the grocery delivery app buying its first-ever Super Bowl ad and filling it with well-known consumer mascots ...

The Philadelphia Eagles secured the championship in Sunday's Super Bowl 59, but there were also several winners — and plenty of losers — in the lineup of star-studded commercials that aired ...

The kickoff to Super Bowl LX is nearly a year away, but NBCUniversal is already at work trying to tackle ad dollars for the glitzy sports event. NBCU has already indicated it will seek around $7 ...

We’re just days away from kickoff on Super Bowl LIX, and more than 120 million viewers are expected to watch this year’s game, halftime show, and, maybe most universally, the commercials.

That includes broadcasting decisions. NBC will have the exclusive rights to Super Bowl LX in San Francisco on February 8, ...

Look to your right. One of the two people will be gone by next year.” 49ers coach Kyle Shanahan could have said that in the locker room before kickoff of Super Bowl LVIII. As noted by Cam Inman of the ...