The analysis revealed that humor was present in 85% of Super Bowl ads (up from 71% in 2023), while celebrity appearances dropped to 54% (down from 77%), as brands prioritized storytelling and ...

Celebrities descended upon the Caesars Superdome in New Orleans for Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles. The star-studded crowd ranged from NFL WAGs like ...

it is Super Bowl ad time again. Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers. Meanwhile, first-time and newer advertisers ...