The Psychology Of Laughter: Why Humor Sells During The Super Bowl
Americans love American football as much as they love to laugh, and advertisers have noticed. This is why the funniest ads are a force in the cultural zeitgeist.
Super Bowl 2025 commercials: AI, humor, more - what worked, what didn’t
• Uber Eats and Instacart took similar tacks, brings out a multitude of products and characters all in the name of showing how many things you can buy using their products. Uber Eats aligns football and food while Instacart brings back products and characters from previous big games.
The best and worst Super Bowl commercials of 2025, according to experts
Super Bowl 59's ad lineup had some winners and plenty of losers among its crop of new commercials. Read what the experts say.
Super Bowl LIX commercials heavy on humor, celebs, nostalgia, but lighter on cars
Billy Crystal, Meg Ryan, Martha Stewart and Matthew McConaughey are among the stars appearing in new commercials.
Super Bowl 2025: A roundup of the best commercials from the game
In Mountain Dew's 2025 Super Bowl ad, singer Seal humorously transforms into a literal seal to perform "Kiss from a Lime," a playful twist on his hit "Kiss from a Rose." Set on Baja Beach, the 30-second spot features Seal serenading Becky G with the Baja Blast-inspired rendition, blending surreal visuals with a touch of nostalgia.
Super Bowl Ad Results: AI Can’t Compete With Sentimental Stories
Americana and famous faces won the game inside the game, with a solid showing for pharma brands looking to polish their reputations.
AI-driven ads take the field during the 2025 Super Bowl
We’ve officially experienced an AI Super Bowl, people. As everyone tuned in to watch the annual championship game, the biggest buzz wasn’t just about the As everyone tuned in to watch the Super Bowl,
Why OpenAI Didn’t Use AI To Make Its Super Bowl Ad About AI
OpenAI just dropped a slick $14-million Super Bowl ad extolling the virtues of AI tech—but none of the content was made by AI. Here's why.
Patrick Mahomes' horrible first half led to so many Tommy Tuberville jokes during the Super Bowl
Kansas City Chiefs quarterback Patrick Mahomes’ first half during the 2025 Super Bowl was nearly as bad as the week Senator ...
The Super Bowl ad recipe for politically charged 2025: humor, nostalgia, and a generous helping of A-list celebrities
Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...
Patrick Mahomes Roasted With Tom Brady Jokes After Chiefs’ Ugly Super Bowl Loss
Patrick Mahomes went into Super Bowl LIX on Sunday night looking to lead the Chiefs to a historic win and make the argument ...
The Eagles' Super Bowl win inspired so many Abbott Elementary jokes
The Eagles won the Super Bowl, and the Abbott Elementary jokes are flying. On Sunday, Philadelphia put on a defensive clinic ...
Super Bowl 2025—A Bad Night For Drake, Taylor Swift And The Chiefs
Super Bowl was full of viral moments, with Taylor Swift getting booed, Kendrick Lamar going after Drake again, Philadelphia ...
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Advertisers bet on humor and nostalgia as Super Bowl ad costs soar to a record $8 million
Humor dominates in the ads released so far ... said this was a complicated Super Bowl for advertisers. Most ads were in development during last fall's U.S. presidential election race, so ...