The price of Super Bowl ads have been steadily increasing for decades. The most significant year-to-year jump this decade was from $5.5 million in 2021 to $6.5 million in 2022, an 18% increase.

in which panelists rate and rank Super Bowl commercials. Aaron Rodgers, Patrick Mahomes, and Jake from State Farm compared stand-ins in this 2021 spot from State Farm Insurance. The hilarious ad ...

From Master Lock's iconic ad to a litany of Miller spots, Wisconsin has often had a place in the Super Bowl commercials. This year is no different.

Given that Super Bowl ads cost upward of $7 million ... including that the market is much smaller and therefore less lucrative, researchers wrote in a 2021 article published in the journal Cancer ...

Super Bowl Ads vs Same Brand Ads Prior 12 Months This chart shows that regular ads have outperformed Super Bowl ads for the same brands over the last 12 months, for the past 12 years. Super Bowl ...

So, before buying into the allure of a Super Bowl ad, consider these alternative approaches that can offer more measurable returns on investment, and, perhaps, align better with your brand’s ...