This chart shows that regular ads have outperformed Super Bowl ads for the same brands over the last 12 months, for the past 12 years. Only 11% of Super Bowl 2025 ads were above the ABX Index ...

Given that Super Bowl ads cost upward of $7 million, it’s no surprise that major healthcare and pharma players faced some blowback for their ad choices. The reactions highlight a not-so-unfamiliar ...

There is no evidence that billionaire Elon Musk spent $40 million of his own money on Super Bowl ads to ... before Musk’s cost-cutting department was created – that ad spots for the 2025 ...

Clark starred in Nike's first Super Bowl ad in 27 years, joining fellow WNBA players A'ja Wilson and Sabrina Ionescu, USC star JuJu Watkins, and other women's athletes in the 60-second spot. The ...

compared to 53% last year While more than 50% of Super Bowl ads analyzed featured celebrity endorses, just five of the top 10 advertisers leveraged celebrities in their ad “This year’s ads cost brands ...

Jacquelyn Dahl speaks about her marketing agency, 1Up Sports Marketing, managing the business dealings of Patrick Mahomes ...

Super Bowl Ads vs Same Brand Ads Prior 12 Months This chart shows that regular ads have outperformed Super Bowl ads for the same brands over the last 12 months, for the past 12 years. Super Bowl ...