Tubi saw a big win during the Super Bowl, making up one-third of all streaming viewership and attracting a younger and more ...

Tubi’s February usage was up 17% over January to finish with 2% of total TV watch-time, its largest share since July 2024. Overall, TV viewing on Feb. 9 trailed the all time leader, Super Bowl ...

That’s the second largest single day since Nielsen began its monthly Gauge reports in May 2021; Super Bowl Sunday in 2024 remains No. 1. Nielsen’s platform and streaming service rankings for ...

Tom Brady’s daughter Vivian holds his championship trophy at Super Bowl 55 in Tampa Bay on February 7, 2021. (Photo credit: AP) When it was time for the trophy ceremony, Tom’s brood joined ...

Paramount to Planning Tool Using First-Party Streaming Data Jessica Holscott Named CFO of Nielsen But the most interesting data point about Super Bowl viewership was about streaming: Of those that ...