The beloved Starwood Hotels brand is officially on its comeback tour. SH Hotels & Resorts will rebrand as Starwood Hotels, the storied hotel group started by hotelier Barry Sternlicht nearly 30 ...

I didn't want to do another typical hotel brand after W. The world doesn't need another brand, it needs a better 1. By reviving the Starwood Hotels name, we aim to marry this trusted legacy of ...

What You Need to Know About the Marriott-Starwood Merger When Marriott International announced a $12.2 billion bid for Starwood Hotels and Resorts Worldwide, consumers weren't the only ones ...

I didn't want to do another typical hotel brand after W. The world doesn't need another brand, it needs a better 1. By reviving the Starwood Hotels name, we aim to marry this trusted legacy of youth, ...

The Trailblazing Hospitality Company Behind 1 Hotels & Homes, Baccarat Hotels & Residences, and Treehouse Hotels Enters a New Era Under Visionary Founder Barry Sternlicht with Global Expansion and ...