A majority of Gen Z Americans said YouTube and TikTok influencers are more popular than movie and TV stars, according to ...

In a rapidly changing media landscape, social media has retained its value to consumers as a source of entertainment, whereas television and movies have lost significant share, according to a study by ...

Although Facebook is the most popular social network ... to pick YouTube as their favorite social network over Twitter or Pinterest. Millennials and Gen Xers are nearly twice as likely to follow ...

The 2025 Digital Media Trends report ... saying they felt closer to social influencers, and 43% saying they preferred social content. Unsurprisingly, the relative popularity of social influencers ...