But when measuring social media, most rely on fluffy metrics, such as "new followers" and "increased brand awareness." Only 1 in 3 marketers can measure the ROI of their social media efforts, ...

Remember, one of the best social media metrics you have available isn't on a graph or pie chart. When you talk to prospective and current students and their families, ask where they heard about you.

Whether launching your brand or wanting to refresh your strategy in the first quarter, here are six ways to make social media work for you.

Here is a deep dive into these NBA superstars' social media metrics: What we're watching: Catch James, Curry and Durant on the floor when the All-Star game tips off at 8pm on TNT. Get more sports ...

Community-focused social-media platform Reddit, Inc. (RDDT) announced Thursday new content moderation and analytics tools to make it easier for users to join conversations and share in communities.

It's a valid question, especially given that for a newer generation of festival-goers, Leeds is their go-to summer music festival. These days, you're more likely to hear 'Leeds and Reading' than the ...

The platform allows real-time monitoring of news and social media, instant sentiment tracking, and faster response.