Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

Businesses are constantly seeking innovative ways to amplify their online presence. Social media marketing has become a ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

New SMB founders prefer social media marketing, results of a survey by digital marketing platform Constant Contact reveal.

Here's how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd.

"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal ...

Acquisition strengthens Hawke's Southern California footprint and deepens its stake in social-driven brand building, creative ...

BKK Hooks has tapped Daiwa veteran Casey Yoern as director of marketing.