The power of social media ... of social ads. Accordingly, creative is also the element that should be tested most. Building social ads with several creative treatments is just one step of many. The ...

He is among a rising number of observers who have become alarmed by the addictive “attention-fracking” tactics that social-media ... company makes from the ads we see. If that model became ...

Perhaps because they bear some resemblance to social media’s free, lean-back consumer proposition, free, ad-supported TV (FAST) channels are regularly tuned in by more than two-thirds of Gen Zs ...

Social media advertising revenues are forecast to reach $8.3 billion in 2015, up from an estimated $2.1 billion in 2010—a compound annual growth rate (CAGR) of 31.6%, according to BIA/Kelsey's US ...

Now fast-forward, and we ... more social. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising ...