There's a world where B2B buyers ditch the traditional approach ... directly to each buyer's specific interests and needs. Self-service is all about customer empowerment. Designing a user-friendly ...

The report was based on data from a survey conducted in December 2021 and January 2022 among 150 B2B buyers and 150 B2B in-house marketers. Two-thirds of B2B buyers say they are now "self-serving ...

Forrester predicted that in 2025 more than half of large B2B purchases will be processed through digital self-service channels. This will see transactions of $1million or greater being processed ...

Malaysian operator Maxis has introduced a Gen AI assistant, Mia (Maxis Intelligent Assistant), developed in collaboration ...