Some Roku users are being greeted with something unexpected when they turn on their TVs—autoplaying ads. Instead of going ...

Autoplaying ads have become more and more commonplace throughout all the technology we use. Streaming services such as ...

A Roku spokesperson told Ars Technica the pre-roll videos playing for users is no fluke, but an ongoing test by the company ...

even before the familiar Roku home screen pops up. The Roku startup ads (which, in some cases at least, were advertising the recently released Moana 2) began appearing within the last few days ...

Roku is testing auto-playing video ads at device startup, even before users reach the home screen. The ads can be closed, but many users couldn’t locate the option to close them. Roku already ...

Roku is testing a startup ad before users get to the home screen when booting up the device. Users have expressed negative reactions to the startup ad, threatening to switch to competitors.

Roku is testing unskippable ad videos that play on TV startup, before the home screen loads. Users are furious and threatening to leave if Roku continues this practice. Roku is one of the more ...

Some Roku owners were incensed when a Moana ad started ... A couple weeks ago, I saw a full-screen Starbucks ad on the Google TV homescreen of my Hisense U8N, which retails for over $900.