While a high ROI is generally desirable, it's important to recognize scenarios where it might be misleading. For example, a high ROI on a small investment might not be as impactful as a moderate ...

A full 55% of enterprise marketers admit they don't know how to calculate the ROI of an event, according to a study by Harvard Business Review Analytic Services. Events are a vital marketing and sales ...

In contrast, Ferrie’s true ROI includes factors such as job satisfaction, quality of life and opportunity cost. The relative importance of each form of ROI varies by operator. “For example ...

Reach and ad quality are the most important short-term drivers of return on investment (ROI), according to research from Nielsen. Reach is one of the top three executional drivers of ROI in all 11 ...