But there are ways you can help your ads be seen and recalled. Emotional content tends to outperform rational content, says an infographic by USC Dornsife College. The graphic explains that "emotional ...

Some 82% of Millennials (people age 18-29) interact with brands or retailers on social media, where 49% follow their favorite brands or retailers, according to the following USC Dornsife infographic.

Correspondence to Dr Jamie M O'Driscoll, School of Psychology and Life Sciences, Canterbury Christ Church University, Canterbury, Kent CT1 1 QU, UK; jamie.odriscoll{at}canterbury.ac.uk If you wish to ...