Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...
Just as with Google search, you have both free and paid-advertising promotion options with YouTube ... How to use AdWords for videos to promote a brand via YouTube advertising How to make YouTube ...
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