The advertising and promotion major offers the best mix of marketing, communication and business fundamentals to help you land your dream position. Join the more than 2,000 alumni and see where the ...

Students will be able to help companies and organizations identify customers, develop advertising campaigns, conduct business development research, and explore new avenues of brand promotion.

Your go-to guide for everything you need to know about advertising and promotions. Learn how to craft the perfect message, choose the right promotional channels, and ensure your advertising efforts ...

Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...