Sales letters are powerful selling tools ... If you're mailing to a business audience, you can use the recipient's occupational or professional title, such as "Dear Family Doctor" or "Dear Marketing ...

A form of direct mail in which an advertiser sends a letter to a potential customer Whether you send it out solo or as part of a direct-mail package, a sales letter can be one of your most ...

That's why the foremost objective of a sales letter's opening is to capture the prospect's attention. Every competent sales person knows that this is step-one in the selling process, for without ...

Here’s how to craft a polished business letter for any purpose and situation. A professional business letter should include the following components: At the top of the business letter ...