Sales letters are powerful selling tools ... with the reader as closely as possible in the context of your list, offer, and product. "Dear Cat Lover" for cat owners, for example. If you're mailing to ...

Innovation is the process of infusing new and better services, products ... Starting your sales letter off in a similar fashion can be a good way to capture the favorable attention of your prospect.

When product and sales teams collaborate effectively, they create a virtuous cycle where great products fuel sales and sales ...