While the Philadelphia Eagles defense was dominating and Jordan Love and the Green Bay Packers in Philly's 22-10 victory on Wild Card weekend, star wide

The Philadelphia Eagles player was seen reading Jim Murphy’s self-help book ‘Inner Excellence’ during a game on Jan. 12

The Eagle went viral for reading ‘Inner Excellence’ on the bench. The writer, contacted by SI, says, ‘It’s really an honor to be a part of his life.’

"Inner Excellence" by Jim Murphy has jumped to the best-selling book on Amazon after A.J. Brown read it during the Eagles-Packers game.

After mindset coach Jim Murphy’s book made an appearance at Sunday’s playoff game, its web page has been flooded with positive reviews from football fans. Eagle-eyed NFL viewers witnessed a peculiar sight during the Philadelphia Eagles’ Sunday afternoon playoff game against the Green Bay Packers: wide receiver A.

After the game on Sunday, which the Eagles won over the Green Bay Packers, 22-10, Brown expounded on his reading matter, the self-help book “Inner Excellence,” by Jim Murphy. He summed up the book’s message as: “Have a clear mind, and remember that nothing else matters, negative or positive.”

PHILADELPHIA — Eagles wide receiver A.J. Brown could start a book club with his teammates. Brown, who received a lot of attention (good and bad) for reading on the sidelines during the Eagles’ home playoff victory over the Green Bay Packers on Sunday, reads “Inner Excellence” by Jim Murphy during games to help him stay engaged.