Since the start of the current millennium, companies have been continuously upping their advertising game during the Super ...

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of all time.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

It was 25 years ago that Atlanta hosted the Super Bowl for the second time. It was one that many fans, players, and visitors ...

When it comes to Super Bowl advertising, PepsiCo wasn’t about to spend upward of $7 million to tout its eponymous cola or its popular sports drink that will already have real estate on both teams’ ...

As it turns out, artists do not get paid for the Super Bowl Halftime Show—at least not by the NFL. The NFL does, however, ...

“When we choose what brand we put on the Super Bowl, we make sure it’s a brand that needs help from an awareness standpoint and has something new to say to consumers.” AD METER ...