Social+ allows brands to extend their retail media campaigns to Meta's social platforms. The new capability reflects a broader trend toward off-site media from retailers.

Influencers must show expertise to escape the digital salesperson trap as the industry gets more saturated and audiences seek ...

In this new era, product innovation ... From product reviews and social media ads to influencer videos and brand ambassadors, every interaction works together to shape consumer perception.

Consumer Trends Report reveals key insights into consumer behavior, including brand perception, product discovery, and ...

"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal ...

A new generation of beauty brands are seeing growth boom overnight, but a strategy beyond social media is needed to go the ...