The once-promising partnership between Adidas and Ye, the rapper previously known as Kanye West, has reached its endgame as ...

Since taking the helm in 2023, Gulden has helped Adidas gain market share from struggling rival Nike and recover after Kanye West’s antisemitic outbursts destroyed their Yeezy collaboration.

Despite returning to profitability as it moves on from its collaboration with the rapper Ye, the German sportswear ...