Hooters, a longtime NASCAR sponsor, is facing financial struggles with $300 million in debt, leading to restaurant closures.

Company will sponsor Denny Hamlin's car in 18 races this season, starting with this weekend's event at Homestead-Miami ...

This development sees the extension of an existing relationship between 23XI Racing, which is co-owned by NBA legend Michael Jordan and NASCAR driver Denny Hamlin, and Upper Deck. The partnership ...

Several NASCAR Cup teams have announced sponsor deals this week, including 23XI Racing, Trackhouse Racing, Rick Ware Racing and Front Row Motorsports. Rick Ware Racing is the latest team with ...

Reigning NASCAR Truck Series champion Ty Majeski lost his primary sponsor as it parted ways with him and ThorSport Racing. The sponsor has moved up the NASCAR ranks, joining Haas Factory Team’s ...

In the last few seasons, Rick Ware Racing has punched above its weight in sponsorship. You have to credit Ware and his marketing team. So, is this a sign of a broader trend in NASCAR? After all ...

DARLINGTON, S.C. (WMBF) - A familiar sponsor is coming back to Darlington Raceway for this year’s spring NASCAR Xfinity Series race. Track officials announced Tuesday that the event will again ...

CHICAGO, Feb. 17, 2025 /PRNewswire/ -- Sponsors continue to show their support ... Cars.com and ComEd along with supporting sponsorships from NASCAR Chicago, AT&T, Shell Recharge and U.S. ARMY.

Several NASCAR Cup teams have announced sponsor deals this week, including 23XI Racing, Trackhouse Racing, Rick Ware Racing and Front Row Motorsports. Rick Ware Racing is the latest team with ...