How Brands Can Leverage Internal Agencies For A Competitive Edge
But how can companies maximize the potential of an internal agency? Let’s explore the key benefits and strategies for success ...
Marketing Dive4d
Industry Pioneers Launch InnerGroup to Accelerate Internal Marketing Operatons
‘InnerGroup’s new Adaptive Marketing Operations model and AI-first approach to offshore content creation is unique,” said Quinn O’Brien, Chief Marketing Officer at Carnegie Learning. “It gives ...
Warc1y
Marketing models: a review of the literature
The use of marketing models 1 helps managers to make better decisions by exploring ... We use it to source case studies and best practice for the purposes of internal training, as well as for putting ...
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Marketing attribution models: The pros and cons
At my agency, we love to run MMM regularly to give branding initiatives the credit they deserve, helping to fine-tune marketing strategies for long-term success. However, no single model is ...