The mobile app industry is evolving at an unprecedented pace. With over 6.9 billion smartphone users worldwide, apps are no ...

Retailers who are early adopters in the development of mobile marketing strategies can take advantage of executing successful campaigns that are quite literally at a consumer’s fingertips.

Mobile-specific marketing strategies are quintessential in user acquisition – traditional or even digital marketing techniques aren’t substantial enough to capture a mobile audience. Now more than ...

"These companies need to exceed expectations. "Mobile marketing provides the personalization that high-end consumers demand," he said. "Using the iPhone as part of an integrated strategy is smart - if ...

Over the past few years mobile marketing has opened up new opportunities for firms to communicate and engage with their target audience in a more effective way. However, the potential of this tool has ...

Marketers who have yet to develop a mobile marketing strategy need to take a close look at how mobile will affect their planning this year and beyond. The trends and challenges outlined below brush ...

In today’s fast-paced digital world, consumers rely on their smartphones for nearly everything—shopping, researching, socializing, and making purchasing decisions.

How big of a role does mobile play ion Best Buy’s overall marketing strategy? It’s getting bigger as more and more customers adopt the device. Again, the proliferation of smartphones is ...

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...