RCS is game-changing technology for mobile marketing. Updated with news from Attentive on its RCS shopping capabilities. The ...

HipCricket is expanding internationally beginning with a strategic partnership in Mexico that has brought mobile marketing services to that country's carriers, broadcast stations and brands.

Scenting a new business growth opportunity, office supplies retailer Office Depot Inc. has deployed a variety of new mobile marketing services designed to reach on-the-go customers. Office Depot has ...

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effe ...

The mobile app industry is evolving at an unprecedented pace. With over 6.9 billion smartphone users worldwide, apps are no ...

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Mobile marketing service provider Telescope Inc. included an SMS call-to-action for mobile giving in its holiday email greeting. The company asked recipients of the email to text the keyword GIVE ...

Turkish operator Turkcell has launched MobilKod, a mobile marketing service that leverages Microsoft’s Microsoft Tag mobile tagging technology. Turkcell says that MobilKod provides a mobile marketing ...

For Target, mobile isn’t merely a marketing channel; it’s also a service channel. In addition to promoting products, building brand awareness and engaging guests with our brand, we view mobile ...

RCS and AI are revolutionizing mobile messaging by enhancing personalization, engagement, and conversions. Discover how these technologies drive next-level customer experiences.