Meta is offering advertisers early access to ad system updates in return for integrating Google Analytics with their ad ...

Meta has agreed for the first time to stop targeting a Facebook user with ads on the basis of their personal data. After a ...

Meta's marketing transformation from social media giant to messaging giant is a bold realignment of its revenue playbook.

This could help. Meta’s chief marketing officer and VP of analytics has anounced a new book called “Click Here”, which will provide insider notes on the development of Meta’s various ad ...

Jennifer Atkins, VP of marketing science Atkins arrived at Meta last year, to lead a team that will help other advertisers and agencies make the best use of Meta's data and analytics tools.

Meta is encouraging advertisers to integrate Google Analytics 4 with its ad platform, offering early access to advertising system updates that show a boost in conversions. GA4 is Google's ...

After working on its integration with Google Analytics over the last year, Meta is now inviting more ad account managers to link their Google Analytics data into Meta’s system, in order to feed ...

Alex Schultz, chief marketing officer and VP of analytics at Meta, will publish his first book, Click Here: The Art and Science of Digital Marketing and Advertising, simultaneously through Little ...

Meta Force Associates offers the expertise and training needed to help small business owners navigate the complexities of data analytics and achieve their digital marketing objectives. With the ...

The digital marketing landscape has just witnessed history in the making. Tariq Mushtaq Khatri, a rising star in the w ...