Reels and 4:5 in-feed video ads, optimizing safe zones, and using creative variations to drive better engagement.

Warner started at Meta in 2012 leading a sales team focused on travel advertisers, including rolling out a dynamic ad format to brands like Marriott and Trivago. Since 2018, she has held a broader ...

On Thursday, Meta introduced an addition to its Partnership ... This can include both Feed posts and Reels. The new ad format is a move to monetize a practice that’s already taking place across ...

Meta did initially suggest that it wouldn’t look to launch ads in Threads until the app reached a billion users, though initial Threads ad formats were spotted in testing in August last year. Some ...

Social media giant Meta Platforms (META) has long run on the back of the advertising market, and with signs that the digital ...

Meta has released a new "ad" for its flagship virtual reality app, Horizon Worlds — and it's so much worse than anyone could have predicted. The 44-second clip Meta shared on Instagram over the ...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

If TikTok eventually does get banned in the U.S., Scott-Dawkins said she expects Meta and Alphabet would inherit much of those ad dollars but noted Snap, Pinterest and others could also pick up ...

Revenue rose to $40.6 billion, surpassing analyst expectations. Operating expenses increased by 14% to $23.2 billion, impacting overall profitability. Advertising revenue reached $39.9 billion ...