Meta advertising has become increasingly complex, yet many advertisers miss the fundamental principle that drives successful ...

Stone is a long-time ad creative executive who joined Meta in early 2021 to oversee North America operations for Creative Shop, a team within Meta that helps advertisers deliver custom campaigns ...

Reels and 4:5 in-feed video ads, optimizing safe zones, and using creative variations to drive better engagement.

"There isn't enough creative representation for AAPIs in leadership roles." Christina Keller, chief strategy officer, DDB Germany After years honing her craft at ad agencies, Keller came to Meta ...

Social media giant Meta Platforms (META) has long run on the back of the advertising market, and with signs that the digital ...

Businesses will be able to extend their existing Meta ad campaigns to Threads - without the need for bespoke creative or additional resourcing - by simply checking a box in Ads Manager. This can help ...