She's "smarter than she's ever been" and is rolling out next month, Amazon announced today. The best part? Alexa Plus is free ...

Amazon showed off the upgraded Alexa+ at a press event in New York City, revealing it can choose from a whole collection of generative AI models to fulfill your requests in a more conversational way.

Amazon announced the new AI-powered Alexa+ at its February 2025 Devices & Services event on Tuesday in New York City.

That is, until AleXa discovered K-pop in 2008 ... a trip to South Korea to film a reality show where she met executives from her future company and entered the gruelling star-making training ...

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First, you'll have to head over to Amazon’s landing page for Alexa Plus, which invites you to "Meet the new Alexa." Scroll down a bit, and you should see a box on the right side that says ...

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Goodbye, old Alexa and your stiff AI interactions. On Wednesday, Amazon introduced a new and improved “Alexa+” voice assistant that acts more like a human, thanks to advancements in generative AI.