She's "smarter than she's ever been" and is rolling out next month, Amazon announced today. The best part? Alexa Plus is free for Prime members.

Amazon showed off the upgraded Alexa+ at a press event in New York City, revealing it can choose from a whole collection of generative AI models to fulfill your requests in a more conversational way.

Amazon announced the new AI-powered Alexa+ at its February 2025 Devices & Services event on Tuesday in New York City.

That is, until AleXa discovered K-pop in 2008 ... a trip to South Korea to film a reality show where she met executives from her future company and entered the gruelling star-making training ...

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First, you'll have to head over to Amazon’s landing page for Alexa Plus, which invites you to "Meet the new Alexa." Scroll down a bit, and you should see a box on the right side that says ...

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Amazon launches Alexa+, an advanced AI assistant rivalling ChatGPT and Google Gemini., Technology & Science News - Times Now ...

It's time to meet the new Alexa. Amazon's Devices event, which was held earlier today, was all about Amazon's assistant. Amazon didn't release any new hardware. This time the event focused solely ...