Reach smart and active readers. For more than 40 years, locals and visitors have turned to Gambit to tell them what’s newsworthy, trending and fun. Print distribution integrity (97% pick up rate).

This study examines the allocation of funds between advertising and sales promotion. In recent years, marketers have been increasingly turning to sales promotion as a seemingly attractive strategy.

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

Modern internet advertising enables casinos to target specific groups based on age, location or gaming preferences using ...

The purpose of marketing close MarketingThe process of raising awareness about a business to keep customers up to date about events, offers, new services or updated menus. in any business is to ...

In today’s fast-paced music industry, artists face a daunting challenge: standing out in a sea of talented musicians vying ...

Willis, a WTW business, has introduced AdWrap, a master-controlled insurance program developed to address the insurance ...