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In the world of B2B marketing, measuring the success of a campaign can often feel like a complex puzzle. Especially in industries where buying cycles are long and impact is hard to track ...

Marketing plays a crucial role in the success of any business. But in today's world, there is a debate about which typ ...

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Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications ... learn the metrics that drive sales success in a content-driven world.