From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business ... was published ...

Viewability is a key measure of success for a marketing campaign, so it's also important to know whether ... A TV ad reaches a finite audience, but digital video channels enabled the Emirates spot to ...

But are we measuring success correctly ... audience behaviors that could improve marketing efficiency and conversion rates. In an era in which digital marketing is becoming more expensive and ...

Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications ... learn the metrics that drive sales success in a content-driven world.