Creating a marketing-operations function ties analysis with performance management. For Marketing to fully achieve MPM maturity—or even take it to the next level—the role of, and skills within, the ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

When your management accounting team collaborates with Marketing Operations to track sales trends and allocate marketing budgets more effectively, everyone wins. If you need convincing, here are seven ...

Choose from six majors: accounting, finance, management science and systems, marketing, operations management and strategy, or organization and human resources.

The Department of Management and Marketing prepares future leaders to be effective ... It studies the activities and operations that bring together human, financial, material, and information ...

Tarek’s research lies at the intersection of operations management, economics, and marketing. His research focuses on the pricing and revenue management problems that arise in traditional and ...

Professor Oded Koenigsberg focuses his research on pricing and on the marketing/operations interface. He develops mathematical models that attempt to incorporate the cross-functional aspects of firms’ ...

IIM Bodh Gaya, in partnership with TeamLease EdTech, launches an Online Executive MBA program aimed at mid-to-senior ...