To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

LinkedIn is a dynamic hub for B2B marketing leaders, enabling them to unlock access ... When the CTR starts to decline, it's time to introduce new ad text or images. LinkedIn recommends refreshing ad ...

Do people tend to smile or not smile in their LinkedIn profile photos? Is attire usually formal, business casual, or casual? How do profile photos differ among industries and by gender? JDP analyzed 2 ...

The perception people have of your business when they hear your company name. A business's image is composed of an infinite variety of facts, events, personal histories, advertising and goals that ...