The best influencer marketing platforms can help brands streamline process of discovery, campaign management, and performance ...

Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to ...

CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.

The days when a campaign’s success was measured by a few industry awards and a pat on the back are long gone. Now, it’s about ...

An uncertain landscape doesn’t have to derail your brand’s growth. By leveraging marketing campaigns to deliver empathetic, ...

Global advertising is exactly as it sounds: marketing campaigns and promotions that extend across locations, jurisdictions, ...

With data now a standard consideration before, during and after campaigns, I’m starting to wonder if we’ve chased campaign ...

The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by ...

Puma revealed on Thursday, “Go Wild,” a global campaign that the athletic powerhouse said marks “an evolution in its brand ...

MMA Global APAC officially launches SMARTIES™ Philippines 2025, the nation's leading marketing awards program dedicated to ...

Social+ allows brands to extend their retail media campaigns to Meta's social platforms. The new capability reflects a broader trend toward off-site media from retailers.

When it comes to advertising, Puma has opened up its wallet. Puma revealed "Go Wild" on Thursday, a global campaign that the ...