An uncertain landscape doesn’t have to derail your brand’s growth. By leveraging marketing campaigns to deliver empathetic, ...

What does a good multichannel marketing campaign look like? That's the golden question everybody wants the answer to. However there are still relatively few industry standard benchmarks for multi ...

Even if your marketing campaigns look like they're meeting your short-term marketing objectives, it's crucial to dive in to view every cog in the machine with a critical eye. Perhaps your ad spend ...

A little under half (45%) report potentially needing to terminate a campaign early due to poor performance. With marketing budgets under increased scrutiny, problems related to campaign performance ...

If you're in advertising or marketing ... than using them as standalone campaigns. Using combined campaigns has increased benefits because it allows you to get better ROI and engagement from each ...

In the world of B2B marketing, measuring the success of a campaign can often feel like a complex puzzle. Especially in industries where buying cycles are long and impact is hard to track ...