Rising Digital Transformation Initiatives – Businesses are increasingly investing in digital marketing and analytics to stay ...

Advanced Marketing Analytics covers various marketing decision models and ... and causal research processes and combine both qualitative and quantitative results to make persuasive presentation of the ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree ... An end of term team project and presentation in class is also required.

Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix. The report was based on data from ...

This course lays down the foundations of Marketing Analytics which is an absolute essential in the age of Big Data. The broad objective of this course is to provide a fundamental understanding of ...