Tackle key challenges like data complexity, cost and skills gaps with a practical, use-case-driven approach. The post How to clear 5 hurdles to AI adoption in marketing analytics appeared first on ...

The scope of activities at the Center for Business Analytics can succinctly be captured by the acronym DATA, a useful way to immediately sense the importance of the Center's activities in the "Big ...

Students interested in this area of study are encouraged to apply to the MS Business Analytics program, which offers a specialized track in Marketing/Customer Analytics. Leverage Data to Inform ...

Press Release Turo, the world's largest peer-to-peer car sharing marketplace, today announced a strategic partnership with marketing analytics pioneer and growth co-pilot Mutinex to leverage its ...

Analytics help you gain insight into your marketing, highlighting key performance indicators along with areas that need improvement. From bounce rates to web analytics, lead scoring to click-through ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...