Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, preferences, and choices. Customer Journey Analytics combines and analyzes various digital ...

Each major, minor and concentration within the MIS, marketing, and analytics department explores the impact new technologies have across a wide-range of businesses. You will gain an understanding of ...

Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix. The report was based on data from ...

The scope of activities at the Center for Business Analytics can succinctly be captured by the acronym DATA, a useful way to immediately sense the importance of the Center's activities in the "Big ...

Students interested in this area of study are encouraged to apply to the MS Business Analytics program, which offers a specialized track in Marketing/Customer Analytics. Leverage Data to Inform ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Rising Digital Transformation Initiatives – Businesses are increasingly investing in digital marketing and analytics to stay ...

Analytics help you gain insight into your marketing, highlighting key performance indicators along with areas that need improvement. From bounce rates to web analytics, lead scoring to click-through ...