After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign ... so include them, too. Market to your selected cohorts: Use messaging ...
Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...
Circle’s USD Coin stablecoin outpaced all other stablecoins in terms of market capitalization growth in 2024, after a decline in 2023. The circulation of USD Coin (USDC) grew 78% year-over-year ...
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