Confusion between market research and clinical/medical research (generally non-interventional studies, or NIS), can arise because they sometimes address the same audience, may use a similar tool ...

In today’s fast-paced business environment, making data-driven decisions is more critical than ever. Companies traditionally ...

You can compile this information yourself or hire someone else to gather it for you via surveys, focus groups and other methods. When conducting primary market research, you can gather two basic ...

While media and marketing has grown ever-more complex in recent decades, many marketing research methods remain stuck in the 1940s. Here, Leonie Annor-Owiredu argues it’s time to move on The most ...

Understanding your ideal customers requires continuous research, segmentation, behavior analysis, and relationship-building.

"The eternal question in fashion entrepreneurship is market viability," says Maria Pesin, CEO of Vibe Consulting. "Our AI-powered solution delivers instant, data-backed answers about market potential, ...

Traditional market research methods are labor-intensive and often ... As consumer preferences can change at the drop of a hat, businesses need tools that can provide real-time insights to stay ...

Market research is when designers and businesses gather important information about the needs and preferences of people who might use their products. They will use this to plan new products or ...