The jeans' durability, style and high quality ... of Levis jeans are currently sold around the world each year. The Levis logo is as recognisable a global brand as the likes of Coca-Cola, Apple ...

As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal ...

Before there were resale sites, discount retailers or Black Friday to nab affordable jeans, there was Lot 201, a ...

Designed as faithful reproductions of the initial models, both the Lot 201 Jean and Lot 213 Jacket have been recreated in ...

Before 1922, you used suspenders to hold up your jeans…but in that year, Levi’s became the first brand to use belt loops.

Beyoncé put all her “cards down, down, down” on the (pool) table in her latest ad campaign for Levi’s Jeans. The second video released in her partnership with the American clothing company ...