The jeans' durability, style and high quality ... of Levis jeans are currently sold around the world each year. The Levis logo is as recognisable a global brand as the likes of Coca-Cola, Apple ...

Before 1922, you used suspenders to hold up your jeans…but in that year, Levi’s became the first brand to use belt loops. Levi’s was called the “Two Horse Brand” up until 1928. Its logo ...

As Beyoncé’s Cowboy Carter song “LEVII’S JEANS” goes, “Boy, I'll let you be my Levi's jeans / So you can hug that a** all day long.” She’s taking that concept quite literally ...

Beyoncé teased her new "Pool Hall" collection with Levi's in a new ad, where she shows off her perfect-fit denim jeans as her song suggests.