This is more like it, Kia. After last year's highly successful Adriana Lima-infused Super Bowl commercial for the Optima ... CAMPANELLA STARS AS A FUTURISTIC ROBOT IN LATEST SUPER BOWL AD FROM ...

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial.

Kia has just launched the above commercial to drum up interest in its ... not a marketing move anyone wants to make. As for the robot character, there’s a chance you’ve seen it before, as ...

"By combining the advanced technology of the Robotics LAB (at Hyundai and Kia) with Samsung SDI's battery technology, we anticipate accelerating the development of competitive robot products that ...

“We are expanding our collaboration with Hyundai Motor and Kia in the robot market,” Cho said. “Through this partnership, we will introduce differentiated technologies and high-quality products.