Kelly Rowland has decided to go a few shades lighter. In a bold transformation, the Destiny's Child singer has said goodbye to her dark brown locks in favor of a daring new platinum blonde bob.

Sydney Sweeney's warmer honey blonde hair is beautifully complemented by a blow-dry with plenty of glam volume. Kelly Rowland looks every inch the red carpet starlet with this gorgeous ice-blonde ...

Last year, copper and platinum blonde—as seen on Beyoncé, Kelly Rowland, and Ravyn Lenae—were the top picks of each season. As for what determines how popular a hair color becomes?