Gartner uses primary research techniques, complemented by secondary research sources, to build a database of market size data on which to base its forecast.

When conducting primary market research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem ...

“Sluggish” might be the best word to describe the IT job market after the US Bureau of Labor Statistics (BLS) published its ...

Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...

The latest research report published by Vantage Market Research, titled "An Increase in Demand and Opportunities for the Global Healthcare IT Market 2025-2035," provides a comprehensive analysis of ...