Prior to that, he worked at the Atlantic. If Reels was a true TikTok competitor, using years and years of collected Instagram and Facebook data to create a truly uncanny feed, it would be frightening.

If the company spins Reels out into a standalone app for short-form videos, it could create an opportunity for Instagram to highlight its other features. Earlier this year, Instagram started ...

Feb 26 (Reuters) - Instagram is considering the launch of a separate app for its short-form video feature, Reels, its chief Adam Mosseri told staff this week, the Information reported on Wednesday, ...